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Coca-cola’s marketing strategy: an analysis of price, product and communication - julia anders - research paper (undergraduate) - communications - public relations. The coca-cola company is one of the oldest manufacturers and sellers of soft drink beverages mainly include the cola drinks dr john pemberton developed the. Name: bart simpson teacher: mr lalami date: november 30, 2014 coca cola® and pepsi® research paper and swot analysis 1 background and history. Coke's vp of innovation explains how coca-cola became such a massive, valuable company.
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